Are you taking advantage of today’s digital technology to market your real estate business?
Over 50% of home buyers start their house hunt using the internet and that number is steadily growing. This means real estate firms need to have a great site that is easy to use and searchable.
This is where optimizing SEO for real estate is a must.
SEO or search engine optimization is what makes your real estate firm’s website searchable. The better your SEO, the more searchable your website becomes. When a potential homebuyer is searching for homes, your site will pop up near the top of the list making it easy to find.
But SEO isn’t just about making your website searchable. It helps generate leads. This means you do less work and spend more time with qualified potential homebuyers.
Do you want to learn how? Check out these 5 hacks in SEO for real estate.
Why SEO for Real Estate Matters
SEO helps boost your site’s rankings on search engines.
Why is this good? Because most home buyers start their house shopping by searching for homes online. Good SEO will ensure your website pops up on the top of the results page.
But to make things more difficult, ads, instant answers, and local maps push any organic rankings to the bottom of the results page. Even though your real estate site consists of impeccable content, it’s not enough. Today, you need an outstanding marketing strategy.
To improve your SEO, you need to use the right keywords, ensure your site mobile-friendly, and optimize your SEO practices. Doing so will boost your website’s visibility, get better prospects, and increase your revenue.
5 Tips to Boost SEO for Real Estate
These 5 SEO strategies will improve your site’s visibility and boost your real estate revenue.
1. Optimize Local SEO
Most real estate firms focus on selling the homes and buildings in their city and surrounding areas. That said, you want to optimize your local SEO and your Google My Business Listing.
When a potential homebuyer searches for real estate firms in a particular area, Google Maps will list the top businesses in that area. It takes up most of the screen and motivates users to pick one of the top business results.
If your business isn’t up there, you’re missing out on a huge audience.
To improve this, hop on google.com/business and fill out your business information. Google shows the top 3 ranking businesses in an area. To ensure your business is at the top, make sure all information is accurate, up-to-date, and formatted consistently.
You’ll also want to update your site’s schema markup as Google and other search engines read it to learn about a site’s content. Keep ing both your business listing and markup relevant will boost your SEO.
2. Targeted Keyword Research
Keywords are the topics and phrases that internet users type into a search engine. They relate to a particular topic and are what make your website searchable.
There are 2 parts to choosing keywords: the search intent and the search volume. Search intent is why people search for that keyword and the intent is how many people use that keyword.
To find the best keywords, check out the “Searches related to” section at the bottom of the results page. Once you have an idea of the best keywords to use, sprinkle them throughout your website. Use them in a few headers and within the site’s copy.
Take note to not overfill your site with keywords as search engines will penalize your site by lowering it in search result rankings. When used well, using the right keywords will boost SEO for real estate firms.
3. The Power of Blogs
Blogging is a useful tool in SEO for real estate. It boosts keyword use, adds captivating content, and increases site visitors.
A blog is a group of articles on a website that appear in order from newest to oldest. They keep content on your website fresh while also helping with good SEO practices.
Blog topics for real estate can include resource guides, experiences, tips, or anything else you feel your audience should know. You can show your expertise in your field while driving traffic to your website and boosting sales.
But blogging doesn’t start and end there. Blog commenting is another important part of blogging that can improve traffic to your website.
Commenting on popular blogs in your real estate niche will bump up referral traffic. Google also rewards SEO traffic based on the SEO traffic you receive from other sources.
4. Social Media is a Powerful Tool
Social media is an effective way to market your real estate business. Sites like Facebook, Instagram, and YouTube are great ways to market your real estate business and current listings.
Google rewards websites that keep up their social media presence which in turn boosts your SEO rankings. You can use social media to feature your latest blog posts, learn about your target audience, and track what strategies are working.
Including social media in your SEO marketing campaign will boost your SEO rankings and get you more conversions.
5. Make Your Site Mobile Friendly
Is your real estate website mobile friendly?
If the answer is no, you’re missing out on a huge audience. In 2019, 4.4 billion people used mobile devices to surf the web. And that number is steadily rising.
How does this affect SEO? Google and other search engines punish websites that are not mobile-friendly. This means your SEO rankings plummet making your site difficult to find.
Best practices encourage the use of responsive websites. These sites automatically resize elements of the site to fit whatever device is viewing the site. Responsive sites are easy for Google to read which will improve your SEO.
When optimizing your site for responsiveness, you’ll also want to consider speed. Large elements such as images and videos may need to be a smaller size to maintain a fast page loading time.
Improve Your SEO Today
With these 5 hacks in SEO for real estate, you can improve your SEO. You’ll enjoy more traffic, more qualified homebuyers, and boost your revenue.
Want to learn more about improving your marketing strategies and SEO? Let’s get in touch and start finding the best strategy for your real estate business.