How to Revive a Stagnant PPC Account

How to Revive a Stagnant PPC Account

If you started a pay-per-click campaign but became too busy to really keep it updated and functional, you might have a stagnant account on your hands. While a stagnant account might be sending a few visitors your way, it is more likely that it is just costing you...
10 New Year’s Resolutions for PPC Advertisers

10 New Year’s Resolutions for PPC Advertisers

It’s not too late to make your New Year’s resolutions for 2016. If you have a pay per click campaign, now is the perfect time to make some goals to improve those campaigns during this year. Even if your campaigns are successful, there is always room for improvement....

PPC vs. Organic Search Results: Which Is Better?

Many small and medium-sized businesses only have resources to invest in a few campaigns to drive traffic to their websites. One decision that many have to make is between pay-per-click advertising (PPC) or search engine optimization (SEO). Both of these strategies...