It’s estimated that there are over 1.5 billion websites on the internet today.
Wow. With those kinds of numbers, how are people supposed to find your website in the crowd?
If you’re trying to learn how to make your website popular, you’ve come to the right place.
Let’s take a look at nine traffic generation tactics that just about anyone can implement.
How to Make Your Website Popular: Traffic Increasing Tips
Have you put a ton of time and energy into website improvement but feel like you’re not getting nearly as much traffic as you’d like to? Do you find yourself wondering, “why won’t anyone check out our website?” and “How in the world do I advertise my website?”
Never fear! Use any or all of these tips to let the world know about your business and get the web traffic your site deserves.
1. Use Social Media
Maybe five or ten years ago you could have argued that social media was a passing fad. Maybe that was your excuse so you could avoid having social media for your business. With social media usage increasing rapidly over the last ten years, you’re only doing yourself a disservice if you’re not engaging with existing and potential customers by marketing on social media.
Posting regular content on Twitter, Facebook, Instagram, Snapchat, and YouTube can help you drive traffic to your website. Encourage engagement with your followers and work to get as many followers as possible. Regularly posting links to your site increases the likelihood that you’ll receive increased website traffic.
2. Utilize Email Marketing
Email marketing is one of the most profitable marketing tactics. As a generally inexpensive way of generating new leads, email marketing delivers a high return on investment.
This is a great way to advertise your website to your email list and share content with them. One of the best things about using email marketing software is that the analytics make it so you don’t have to guess which email campaigns worked and which didn’t.
3. Improve Your SEO
Understanding search engine optimization (SEO) is crucial in the world of web traffic. SEO is the process of using organic search engine results to increase exposure to your brand and website traffic.
It can be a good idea to hire a company to help boost your SEO, but there are also tons of resources available online so you can learn the basics yourself.
4. Write a Blog
Creating killer content is a great traffic generation tactic no matter what business or industry you’re in. Not only does having a blog help improve your SEO, but it also gives people a reason to revisit your website regularly.
The amount of traffic and leads you get from blog posts is directly correlated with how often you post, so post regularly. You can link to your blog posts on social media or in your email marketing campaigns.
You don’t just have to write blog posts on your own websites. Guest blogging on other websites is a great way to advertise your website and consistently build backlinks to your website.
5. Produce Video Content
Everyone loves video content. No matter what your business is, having a YouTube you post regularly to can help increase traffic to your website.
This traffic generation tactic can be combined with others we’ve listed so far. Embed your videos in your blog posts, post them to social media, or add them to your emails.
6. Answer Quora Questions
Using Quora to drive traffic to your site is a great idea, but make sure you use it wisely. If you answer Quora questions with spam and unhelpful answers, you won’t necessarily advertise your website in the way you were hoping.
That being said, using Quora to answer questions where you have expertise can be a great way to generate website traffic. Creating detailed, useful answers to questions with links back to your site is a proven traffic generation tactic.
7. Post on Reddit
Just like with Quora, you won’t get very far if you just use Reddit to produce spam. However, if you understand the site and the culture of Reddit, a well-timed, quality post can lead to a lot of upvotes and a lot of eyes on your content at once.
8. Interlink Posts
Make sure when your customers are on your website that they’re encouraged to stay as long as possible. What happens when a customer is done reading your blog post? If you don’t help them decide to stay on your site, they probably won’t.
Including links to other articles and pages on your site can make people stick around a lot longer.
9. Create Infographics
Everyone loves a great infographic and when they’re done well they can get widely circulated.
In order to create successful infographics, you’ll want to make sure that you are using reputable sources for your information and be sure to appropriately cite your sources, too.
Some types of information are more suited for being laid out in infographic form than others. The topic of your infographic is going to need to be compelling to the reader, and there needs to be an overall point (not just statistics thrown together in a visual way.) Try thinking of interesting information about your business or industry that can be displayed as a timeline, comparisons between different things, or cause-and-effect relationships.
Get Your Website the Attention it Deserves
Now that you know how to make your website popular, what’s your next step? Is it time for you to boost your SEO and drive more traffic to your website? We’d love to help! Contact us today to set up a free consultation.
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