Search Engine Optimization (SEO) is essential to any Small Businesses' Marketing campaign. The principle is to make sure that when a potential prospect decides to investigate products or services such as yours, your business and service offerings are easily found and clearly displayed.
Ensuring that your website is optimised to the best of its ability is an essential part in making this happen.
814 Interactive monitors and analyzes our client websites and calculates the best keyword terms for effective search engine optimization campaigns. Using a variety of proven analytical tools and techniques, the team can optimize, monitor and improve your existing website pages for key search terms, create new pages to accommodate any new keywords and provide guidance on how to improve your domain authority and credibility in the eyes of the search engines.
How Search Engines Work
Think about how and why Google was originally built. It started as a Ph.D research project that developed as an off-shoot of the Stanford University Digital Library Project, whose goal was to provide “uniform access to information sources.”
It was designed as the ultimate library search tool – a way to find and rank academic articles, documents and other information sources that were the most relevant to a particular word or phrase, now commonly known as "keywords".
The more an article was cited (today's "links") as a credible resource on the topic by other reliable articles, then its authority also increased, along with its ranking in the search results. The algorithm also took into account the relevancy of the article, and whether the key phrase was used in the title or heading.
Google changes its algorithm approximately 500 times a year - which is roughly twice each working day of the year! (Here are some of the recent updates) . However it remains clear that no matter what updates are made to Google's secret sauce, the core components never change:
- Make your pages relevant for the keywords you are targeting.
- Leave no doubt in the users mind what the page content is about.
- Gain links from authoritative, relevant sources.
- Demonstrate yourself as an authority on your keyword topic.