One of the biggest mistakes that you can make when it comes to dental SEO is to neglect your blog.
Google gives preference to websites that are regularly updated and an active blog is the best way to do this without completely revamping your website content every week.
Not only does this do nothing for your search engine optimization efforts, if someone ever does find your blog, it looks like you’ve abandoned it, which also make it look like you’ve neglected your website or that the website itself is old and out of date, even if that is in no way the case.
If the reason you’ve abandoned your blog is because you’ve run out of inspiring or helpful topics to right about, here are ten dental blog ideas that will help that SEO plan push ahead:
1. Write about your craziest experience as a dentist.
While not everyone likes hearing tooth horror stories, those who find your blog will probably be comforted to know that whatever cavities or sore teeth they bring in will not be anywhere near as crazy as the patient you had who needed every single one of her teeth pulled but was allergic to the anesthesia and was also resistant to the nitrous, or the child that just would not stop biting you, no matter how often you scolded him.
2. Toothpaste guide.
Anyone who’s ever bought toothpaste knows that there are dozens of varieties to choose from, many of which all claim the same results and same benefits.
How do you know which brand and variety actually right for your needs?
You ask your dentist—or, better yet, you read his blog post about it.
A toothpaste guide, with reviews of your favorite toothpastes and brands, is a good way to help your patients find the right products to keep their teeth clean.
3. All about wisdom teeth.
For most people, wisdom teeth are a mystery.
Where do they come from?
Why are they here?
Why do they have to be removed?
Does everyone have to have them removed?
Does removal hurt?
Does recovery hurt?
Even if you don’t do wisdom teeth extractions at your office, this is something that your patients or their children will likely have to deal with (unless they are mutants who don’t have any wisdom teeth), and something they will be curious about.
4. An introduction to your tools.
When a patient sits down in your chair and sees all of those sharp objects on the tray beside them, they are anything but comfortable.
Even if they find a cleaning relaxing (which many patients do), just the sight of those sharp little picks and scrapers can raise their anxiety levels.
If they got to know your tools, however, and what each one was for, how they’re used, etc., it might help to assuage some of the fear that comes along with appointments at the dentist.
5. How dentistry and orthodontics work together.
Because many dentists now offer Invisalign at their offices, the lines between dentists and orthodontists is start to blur.
However, each still plays his own role and function, which are concurrent and equally important.
An informative post about the importance of both and how each work together can be a great way both to encourage your current and future patients to ask you about Invisalign and to link to an orthodontist in your area that you trust or often refer your patients to.
6. The secret to never losing a tooth.
The average patient cannot think of anything worse than having a tooth pulled, broken, or cracked.
All of these things can be avoided simply by taking appropriate care of your teeth.
Create a guide that teaches your readers how to prevent ever having to lose a tooth, either because it is cracked, it’s fallen out, or it has to be pulled because it is rotten.
Having a great list of tips that they can follow to improve their oral hygiene can prevent everything from cavities to more serious issues.
7. Short trivia posts.
Not everyone wants to or has to read a long, informative post about oral hygiene.
Posting a very short, almost Facebook-type post with some statistics or trivia about teeth or the mouth—something that sparks shares or a conversation—is a great way to get a post up, even if you don’t have any ideas for long-form content.
8. Smiles in Hollywood.
Obviously, big Hollywood stars have thousands or even millions that they can spend on dental work and whitening every year—money that the average person does not have.
However, you can still create post that recommends some low-cost procedures or oral hygiene habits that will help your patients achieve the beautiful smiles of their favorite Hollywood stars.
9. Make up a quiz.
Write a quiz that will help your patients determine how clean their teeth are or to help them evaluate their brushing technique.
Just a few quick questions with some multiple choice answers and a scoring system at the bottom will do just fine.
10. How to get a younger smile.
Nothing reminds someone of their aging grandmother more than yellow, uneven teeth (sorry Grandma).
Write a post that tells your readers how to avoid the yellowing and damage that is associated with aging teeth.