Google now processes over 40,000 search queries every second on average. To break that down for you, that’s over 3.5 billion searches daily.
There’s no stopping the power of search. Your patients are searching Google, Bing, and Yelp every day for businesses that can make their lives easier. They’re even searching for dental practices like yours online.
So how can you use the power of search to help build your practice?
Using search engine optimization, or SEO, you can reach customers while they’re searching for a dentist. As a cost-effective marketing strategy, dental SEO can help you expand your reach to get ahead of the competition.
Keep reading to learn more about dentist SEO marketing and how it can benefit your practice!
What is Dental SEO?
Organic dentist SEO is a marketing technique that helps websites appear higher on search engine results pages (SERPs).
To make it work, you need to start with research. What are your patients searching for in regards to dental services? What are their main concerns?
Then, you can create content that uses the same keywords their searching.
For an effective dental SEO strategy, it’s important your content matches a person’s search intent. That way, your patients find the information they’re searching for. Otherwise, they’ll leave your website without the answers they need.
You can incorporate these keywords into your website content, including services pages.
However, Google looks for unique, relevant, and fresh content.
For a dental SEO strategy that keeps you on top, you need to keep your website up-to-date. Creating new, informational blog posts can help you improve your website ranking.
Blog posts are also a great way for you to cover a range of topics. That way, you’re using numerous keywords to attract new patients to your practice.
Make Sure It’s Mobile
Google uses mobile-first indexing to determine page ranking. In fact, mobile devices now account for 60% of all web traffic. This means it’s important your website is mobile-optimized before you get started.
Dental SEO allows you to reach your patients whether they’re at home or on the go.
With a mobile-optimized website, you can appeal to customers anytime, anywhere. Otherwise, it could be difficult for them to read your content on their tiny phone screens.
You want to attract a local crowd of patients, right? Otherwise, you might end up targeting people who feel your practice is too far out of reach.
Using a local SEO strategy, you can connect with customers who are searching for dentists nearby.
Local SEO allows you to appear for searches relevant to your area. With local SEO, you also appear in the Google My Business listing, allowing you to take up prominent space on the page.
The Benefits of Dental SEO Marketing
Now that you understand a little more about dental SEO marketing, let’s talk about how it can benefit your practice.
1. Improve Brand Awareness & Visibility
Patients won’t choose your practice if they don’t even know it exists.
Dental SEO puts your practice on the map (or rather, the page). Instead of trying to find new patients, your patients will find you.
When you utilize professional dental SEO services, you can appear higher on the first SERPs. Most people don’t continue a search beyond the first search page. The higher your ranking, the more visibility you’ll have.
As people see your practice more often as a search result, you’ll stay top-of-mind.
That way, patients will start to associate their dental questions and needs with your practice above anyone else.
2. Get Ahead of the Competition
Many dental practices haven’t implemented a dental SEO strategy yet. Instead, they’re using traditional marketing practices such as tv commercials, flyers, and billboards.
Unfortunately, relying on these tactics can put a practice behind the times. After all, people are searching online every single day.
In other words, you have a chance to get ahead of the competition.
Since there’s less competition online, you can also snatch up the top slot while it’s available. The sooner you start using dentist SEO, the sooner you can attract patients away from the competition.
3. Increase Your Credibility
People tend to consider the top search results more useful and credible.
After all, Google places websites it considers helpful resources at the top.
By ranking high on a SERPs, you can show patients you’re a credible resource in the industry. When they read your content, you can show them your expertise.
With an SEO strategy, you can increase your practice’s credibility and become a patient’s go-to resource for all their dental needs.
4. Increase Engagement
By creating content based on audience research, you can show patients you’re there to respond to their needs. Your website content will also encourage people to ask questions, now that they know you have the answers.
By increasing engagement online, you can show patients you’re there to help.
Then, they won’t just request your help online, but in person as a patient with dental needs, too.
5. Save Time, Money, and Stress
SEO is a cost-effective marketing strategy. Instead of wasting money on flyers and billboards, you can focus your budget on a strategy that works.
Dental SEO is also a long-term strategy. Your results won’t get wiped off the map instantly. Instead, you can keep expanding your reach with every blog post you create.
Working with an SEO agency that specializes in dental SEO can help you save money, too. Instead of undergoing trial and error, they can optimize your SEO to start getting instant results.
If you’re worried your current customer base is too small, SEO can help you expand your reach. As you attract new patients to your business, you’re also improving your ROI and building long-term success.
Dental SEO: Take a Bite Out of These Benefits
Help new patients find your dental practice! With these benefits of SEO, you can put your practice on the map, attract new patients, and build your practice.
Request your free SEO analysis from our team today to get started with your dental SEO strategy.