If you already have your automotive search engine optimization strategy under way, if you have already seen your page ranking start to rise, you might be thinking that your strategy does not need to be tweaked.
The truth is that no matter how effective your strategy is, it can always be better.
You can expand on it, widen your reach, find more people, and streamline your process.
Never allow yourself to become complacent with your automotive SEO tactics.
Here’s how to build on what you’re already doing:
Have you talked to your customers?
This is a skip that so many people skip.
Many owners are concerned only with ranking and forget that ultimately, the only way to rank well is to provide your customers, both current, past, and potential customers, with content that they will find valuable.
That is the basis for every search engine algorithm.
How do you know what is going to be valuable to your customers?
You have to ask them.
Not only is this a good way to learn what kind of content they want to see from you, it’s also a good way to find some great keywords that you might not have thought of yet.
Are you posting blog consistently?
If you do not yet have a blog, now is the time to start one.
If you are not posting consistently, now is the time to commit to doing so.
Your blog is only going to be effective if you post consistently—this means that you post on a schedule and that the quality of the content you put out is reliable.
Your readers know that they can continue coming back to you again and again, and will continue to find great content that is relevant to their lives.
Creating a content schedule and sticking to the schedule should be one of your priorities when it comes to automotive SEO.
It is not enough just to commit to having and occasionally posting on a blog.
You have to make an effort to post on a regular basis.
More than once a month is going to be the most effective.
The more often you post, the higher you are likely to rank, if the content itself is consistently good.
After frequency of posting, the quality of that content is going to be most important.
You can post every single day, but if the content is neither useful nor readable, then why bother posting at all?
If you have an automotive SEO strategy, you probably already have a blog, but just in case you do not actually have one, make sure that you start one as soon as possible.
A blog is a great way to make sure that your website always benefits from a steady stream of brand new, keyword-rich content.
Search engines like Google and Bing give a boost to new content, and if it contains relevant keywords, you are much more likely to see your rankings climb.
Are you reviewing your link strategy?
When you use a link in your content, you are essentially telling a search engine that you want your reader to stop reading there, to take the time to click on that link, to go to the page and to possibly never come back to the original page.
Of course, many readers won’t click on the links that you include in your content.
Use this criteria to determine whether or not you are using your links correctly.
Are you linking to pages that, when navigated to, will actually provide value for the person who clicks on that link and is directed to that page.
Is the page more valuable than the page they were on?
The target of that link should always be so valuable that you want a reader to click on it and navigate away from the original page, to that link.
This should not discourage you from using links.
Links are a very important part of your SEO strategy and if you are not using them yet, you should start using them immediately.
That said, use your links correctly and think hard about how you use your links, so that you do not potentially lose readers by diverting them to a page that they will not actually find useful.
Do your pages use keywords correctly?
Keywords require a little more finesse than simply plugging them into your content.
Are they in the title, H1, content, and alt tags?
Are they in the
URL of your page?
Are they in the links that you use on that page?
While you certainly do not want to overstuff your pages with keywords, many dealership owners make the mistake of thinking that if they plug their keywords into the body of their content, they have sufficiently used their keywords and they will start seeing their page rank increase.
This just is not true.
Keywords have to be used a variety of different places, including the URL, title tag, content, headers, and alt tags on images in order to be as effective as they can be.
While keywords are not as important as they once were, they are still vitally important for search engines to figure out whether or not your content is relevant to a certain search query.
Using your keywords properly, especially if you are new to automotive SEO, can be daunting, but it does not have to be.
Making sure that they are present in these areas will ensure that your website is findable and will be ranked among relevant content when someone searches for information that you have on your website.