Hey there! If you’re new to GoHighLevel or just curious about their pricing structure, we’ve got you covered. In this article, we’ll dive into a comprehensive understanding of the pricing plans offered by GoHighLevel. Whether you’re a business owner, marketer, or entrepreneur, understanding how their pricing works can help you make an informed decision about using their platform. So, let’s jump right in and explore the different pricing structures of GoHighLevel plans together!

See the Understanding The Pricing Structure Of GoHighLevel Plans in detail.

Basic Plans

Free Plan

The Free Plan offered by GoHighLevel is a great way to get started with the platform without any financial commitment. This plan includes access to basic features such as CRM, email marketing, and website builder. It is perfect for small businesses or individuals who are just starting out and want to test the waters before upgrading to a paid plan.

Starter Plan

The Starter Plan is designed for businesses that are ready to take their marketing and sales efforts to the next level. Priced affordably, this plan includes additional features like SMS marketing and funnel builder. It also offers more storage and allows for a higher number of contacts. With the Starter Plan, you can unlock more advanced functionalities and truly start growing your business.

Pro Plan

For businesses that require even more advanced tools and capabilities, the Pro Plan is the way to go. This plan offers enhanced features such as appointment scheduling, custom domains, and advanced reporting. With the Pro Plan, you can take your marketing and sales operations to new heights and maximize your results. It is ideal for businesses that have already established a strong online presence and are looking to further optimize their processes.

Enterprise Plans

Pro+ Plan

The Pro+ Plan is designed for larger businesses that need a more robust solution to meet their growing needs. It includes all the features of the Pro Plan and adds even more advanced functionalities, such as advanced automation and custom analytics. The Pro+ Plan offers increased storage capacity and allows for higher email sending limits, making it suitable for businesses with a large customer base and high email communication requirements.

Agency Pro Plan

The Agency Pro Plan is tailored for marketing agencies and professionals who serve multiple clients. This plan includes all the features of the Pro+ Plan and adds agency-specific functionalities, such as client management tools and white-label reporting. With the Agency Pro Plan, you can efficiently manage multiple client accounts and provide them with tailored solutions that meet their unique marketing needs.

Whitelabel Plan

The Whitelabel Plan is the ultimate solution for businesses that want to offer their own branded marketing and sales platform to their clients. With this plan, you can customize the platform with your own branding and remove any mention of GoHighLevel. This plan includes all the features of the Agency Pro Plan and offers a seamless white-label experience. The Whitelabel Plan is perfect for businesses that want to strengthen their brand image and provide a value-added service to their clients.


Phone Numbers

GoHighLevel offers the option to purchase additional phone numbers. This is particularly useful for businesses that require multiple phone lines for different purposes, such as sales and customer support. By adding extra phone numbers to your account, you can effectively manage and track all your business calls from one centralized platform.

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Leads are the lifeblood of any business, and with GoHighLevel, you can easily capture and manage leads to fuel your marketing and sales efforts. The Leads add-on allows you to create custom lead capture forms and track the performance of your lead generation campaigns. By investing in this add-on, you can streamline your lead management process and ensure that no opportunities slip through the cracks.


Email marketing is a powerful tool for nurturing leads and communicating with your customers. With the Emails add-on, you can access advanced email marketing features, such as drag-and-drop email builders, email templates, and automated email sequences. This add-on is perfect for businesses that rely heavily on email marketing to drive conversions and customer engagement.

Text Messages

In an age where mobile phones are ubiquitous, text messages have become an increasingly effective communication channel. With the Text Messages add-on, you can integrate SMS marketing into your overall marketing strategy. This add-on allows you to send automated text messages, schedule SMS campaigns, and track the performance of your SMS marketing efforts. By leveraging the power of text messages, you can ensure that your messages reach your audience directly and achieve higher open and response rates.


Webinars are a popular tool for businesses looking to educate their audience, generate leads, and build relationships with their customers. With the Webinars add-on, you can host live and automated webinars right within the GoHighLevel platform. This add-on offers features such as registration forms, audience engagement tools, and analytics to help you maximize the impact of your webinars. By incorporating webinars into your marketing strategy, you can showcase your expertise and drive greater engagement with your target audience.


Having a custom domain adds professionalism and credibility to your business. With the Domains add-on, you can easily connect your own custom domain to your GoHighLevel account. This allows you to create branded links for your landing pages, funnels, and websites. By using your own domain, you can ensure consistency in your branding and provide a seamless experience for your customers.

Per User Pricing

Individual Users

If you are a solopreneur or a small business owner, the Individual Users pricing is perfect for you. This pricing model allows you to have a single user account with access to all the features and functionalities of your chosen plan. It is a cost-effective option that allows you to manage your marketing and sales operations independently and efficiently.

Team Users

For businesses with multiple team members or departments that need access to the GoHighLevel platform, the Team Users pricing model is the way to go. This model allows you to add additional users to your account, each with their own login credentials and access levels. With Team Users, you can collaborate with your team, delegate tasks, and streamline your workflow. Each team member can have different levels of access, ensuring that sensitive information is protected and roles are clearly defined.

Custom Pricing

Customizable Features

To cater to the unique needs of businesses, GoHighLevel offers customizable features and solutions. This means that you can tailor the platform to align with your specific requirements. Whether you need additional storage, personalized analytics, or specific integrations, GoHighLevel can work with you to create a custom package that fits your needs perfectly.

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Enterprise Solutions

For larger businesses with complex marketing and sales operations, GoHighLevel also offers enterprise solutions. These solutions are designed to provide an all-in-one platform that can handle the scale and complexity of enterprise-level businesses. Enterprise solutions include features such as dedicated support, advanced security, and scalable infrastructure. With GoHighLevel’s enterprise solutions, you can have peace of mind knowing that your business is in capable hands.

Specialized Support

GoHighLevel understands that businesses may have unique requirements or face specific challenges. That’s why they offer specialized support to help businesses overcome obstacles and make the most of the platform. Whether you need assistance with onboarding, training, or troubleshooting, GoHighLevel’s team of experts is ready to assist you. With specialized support, you can ensure that you are getting the most out of the platform and achieving your business goals.

Billing Cycle


The monthly billing cycle allows you to pay for your GoHighLevel subscription on a month-by-month basis. This option provides flexibility and allows you to easily upgrade or downgrade your plan if your needs change. It is a popular choice for businesses that prefer shorter commitment periods or have fluctuating usage requirements.


If you are looking for a longer-term commitment and want to enjoy additional benefits, the annual billing cycle is a great option. By choosing the annual billing cycle, you can save money with discounted rates compared to the monthly option. It also provides stability and predictability in terms of budgeting, as your subscription fee remains the same for the duration of the year.


For businesses that prefer a pay-as-you-go model, GoHighLevel offers the flexibility to choose this billing option. With pay-as-you-go, you are billed based on your actual usage of the platform. This is particularly beneficial for businesses with fluctuating usage patterns or seasonal demands. It allows you to only pay for the services you actually use, ensuring cost-effectiveness and budget control.

Discounts and Promotions

Annual Discount

By choosing the annual billing cycle, you can enjoy a discount on your GoHighLevel subscription compared to the monthly billing option. This annual discount provides significant cost savings and is a great option for businesses that are committed to using the platform long-term.

Promotional Offers

GoHighLevel occasionally runs promotions and offers special deals for new and existing customers. These promotional offers can include discounts, free add-ons, or extended trials. By keeping an eye out for these promotions, you can take advantage of additional savings and get the most value out of your GoHighLevel subscription.

Refund and Cancellation

Refund Policy

GoHighLevel has a generous refund policy in place to ensure customer satisfaction. If you are not satisfied with your subscription within a specified timeframe, you can request a refund. The exact terms and conditions may vary, so it is important to review the refund policy before making a purchase. However, GoHighLevel is committed to providing a positive customer experience and will work with you to resolve any concerns.

Cancellation Policy

If you decide to cancel your GoHighLevel subscription, you can do so at any time. There is no long-term commitment or cancellation fees. Simply contact the support team or follow the cancellation process outlined in your account settings. It is worth noting that cancelling your subscription will result in the loss of access to the platform and all associated data, so it is important to back up any important information before proceeding with cancellation.

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Comparison of Plans

Feature Differences

Each GoHighLevel plan offers different features and functionalities to cater to varying business needs. While the Free Plan provides basic features, the Starter, Pro, Pro+, and Agency Pro Plans offer more advanced tools to enhance your marketing and sales efforts. The Whitelabel Plan allows for complete customization and white-labeling of the platform. It is important to review the features offered by each plan and choose the one that aligns with your specific requirements and goals.

Price Differences

As the features and capabilities increase with each plan, so does the pricing. The Free Plan is, of course, free of charge. The Starter Plan is priced affordably to accommodate businesses on a tight budget. The Pro Plan offers more advanced features and is priced accordingly. The Pro+ Plan, Agency Pro Plan, and Whitelabel Plan are priced higher to reflect the additional functionalities and customization options they provide. It is important to evaluate your budget and balance it with the value that each plan brings to your business.

Choosing the Right Plan for You

Evaluate Your Business Needs

Before selecting a GoHighLevel plan, it is crucial to evaluate your business needs and goals. Determine which features are essential for your marketing and sales operations and prioritize them accordingly. Consider factors such as the size of your customer base, your desired communication channels, and the level of automation you require. By understanding your specific needs, you can choose a plan that provides the right tools to help you achieve your objectives.

Consider Future Growth

When choosing a GoHighLevel plan, it is essential to consider your anticipated future growth. While the Free Plan or Starter Plan might suffice for your current stage, it is important to assess whether they can support your growth in the long run. Consider factors such as scalability, add-on options, and the ability to onboard additional team members. By choosing a plan that can accommodate your future growth, you can avoid the need for frequent plan upgrades and ensure a seamless transition as your business expands.

Review Plan Features

Take the time to carefully review the features offered by each GoHighLevel plan. Consider how each feature aligns with your specific marketing and sales requirements. Look for the tools and functionalities that will enable you to streamline your processes, increase efficiency, and drive better results. By thoroughly reviewing the plan features and understanding how they can benefit your business, you can make an informed decision and choose the plan that best suits your needs.

In conclusion, GoHighLevel offers a range of plans and features to cater to businesses of all sizes and needs. From the Free Plan to the Enterprise Plans and add-ons, there is a solution for everyone. By considering your business needs, future growth, and reviewing the features of each plan, you can confidently choose the right GoHighLevel plan to optimize your marketing and sales efforts. Remember to take advantage of any available discounts or promotions and familiarize yourself with the refund and cancellation policies to ensure a seamless experience. With GoHighLevel, you can unlock the power of an all-in-one marketing and sales platform and take your business to new heights.

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