Are your real estate listings sitting there collecting dust? You have commissions to make. It’s time to make that real estate move!
Buyers and sellers want to work with real estate agents they can trust. That’s where your marketing strategy comes in.
Not just any marketing strategy will work. You need to invest your marketing budget where it matters most – SEO. SEO stands for search engine optimization, and it may be the most critical asset in your marketing toolbox.
Read on to learn more about search engine optimization and how to leverage real estate SEO to attract quality leads!
Why Real Estate SEO?
With so many marketing strategies to choose from, why choose SEO? The answer is simple. The majority of your leads use search engines to find real estate agencies.
Potential leads may use word-of-mouth recommendations and social media, but not to the same degree as search engines.
This revelation means you need an SEO strategy ASAP, but where do you begin?
Every search engine optimization strategy starts with a search, and that’s where you’re going to start your SEO journey.
Keyword Research for Real Estate
When you research something online, what to do you? You type a search query into Google like everyone else. Those search queries are also known as ‘keywords’ in the SEO world.
Your first step is to generate a substantial list of quality real estate keywords. Next, you’re going to ‘optimize’ your website, real estate blog, and PPC campaigns with your target keyword.
But what makes a keyword a winner or a dud?
You want to look for three things: relevancy, ranking difficulty, and search volume.
You’re not the only real estate agent trying to get on the first page of Google. You should also invest in local SEO strategies to outrank other agencies in your service area.
There are different ways to perform keyword research. For starters, you can type in a search query, which will bring up an additional list of related questions. Search engines also provide suggested searches, which can help with your keyword brainstorming.
PPC platforms, like Adwords, provide keyword research tools for creating targeted campaigns. Advanced SEO tools come with built-in keyword research features that reveal ranking difficulty and search volume. You can also hire an SEO specialist to discover the best keyword opportunities for your goals.
SEO Content Creation
Real estate SEO and content creation work hand-in-hand to keep your website and ads at the top of search engines.
After researching your keywords, your next step is to include them in your website content, HTML code, blog, and PPC ads.
SEO specialists use a technique called on-page optimization to make homepages more search-friendly. Specialists optimize your website’s HTML header tags, meta descriptions, and webpage content with primary keywords.
Your next goal is to optimize your real estate blog with targeted keywords. Add blog posts regularly to generate a consistent stream of content. Search engines love updated content!
While you want to attract search engine spiders, make sure your blog content is reader-friendly. Focus on creating valuable real estate content for buyers and sellers. Include your keywords as naturally as possible.
To ensure your SEO content strategy never skips a beat, hire a trusted marketing team that specializes in the real estate niche. Authenticity is essential for high-quality content.
Keywords, content, and on-page optimization are only three parts of the SEO puzzle. The fourth piece is backlinks. Backlinks are websites that link back to your real estate website.
The more backlinks your website has, the quicker it rises to the top. The same applies to your blog posts and individual web page. Therefore, your next goal is to acquire lots of backlinks.
However, not any backlink will do – relevancy matters. Search engine algorithms are becoming better apt at weeding out poor backlinks from relevant ones.
The wrong backlinks can hurt your position in search results. Hire an SEO service that can attract high-quality, authoritative backlinks that are appropriate for your sector. This tip will save you the headache of disavowing poor backlinks.
Consistently producing high-quality content is another way to attract good backlinks. However, with so many local agencies trying to outrank each other, a content marketing team can help you keep up with production.
Build a Local Presence
Local SEO is a must if you want to get on your community’s radar.
Targeting local keywords is one way to get noticed. You should also take advantage of Google’s local marketing tools. You know these tools as Google My Business and Google maps.
Every active business should have a Google business listing. This listing is often the first thing people see when they search for a real estate agency. Google map listings also accompany local listings.
You want to make it as easy as possible for buyers and sellers to find your agency. Make sure to include the right business address so leads can get fast directions. Don’t forget to include your phone number, as leads can call you directly from Google!
Google business listings, targeted local keywords, and local PPC campaigns make a powerful marketing combination. Talk to an SEO expert to learn the best way to leverage these tools for your goals.
The Power of PPC
Keyword optimization, on-page SEO, content creation, and local listings are considered organic SEO. The next piece of the puzzle is pay-per-click advertising. PPC is a type of paid SEO strategy.
Search engines have PPC platforms that skyrocket your website to the top of the page. A combination of organic SEO and PPC packs a powerful SEO punch! This mix of both strategies is search engine marketing or SEM.
To get the most out of your pay-per-click investment, hire a PPC management team to oversee keyword research, bidding, ad creation, and conversion rates.
Start Growing Your Search Presence Now
You have the skills to succeed. Now you need a real estate SEO strategy that will do you justice. Remember these tips when hiring the right SEO team for your campaign.
Don’t want to waste another minute being unknown online? Get the ball rolling right away! Contact a specialist today to start building your search presence.