It’s taken a lot of hard work to get your dental practice the business it has so far in its repertoire. There’s been many sales conventions, long nights, and money spent on advertising to get you this far. However, that money you’re spending on advertising may not be enough. With the way the marketing world is turning, there’s a new king of the hill: search engine optimization (SEO). Dental SEO is key to attracting more patients to your office and separating yourself from the competition.
Here’s how you can improve your SEO tactics and gear your business up for longterm success.
1. Assess Your Current Website
If your dental office is going to step up its SEO game, then your website is going to play a key role in doing so.
Because of that, it’s essential to look at your current site and assess what’s wrong and what’s right. Spoiler alert: if you’re currently struggling with SEO, then there’s a lot more wrong than right.
There are several things that go into driving SEO and thus having Google’s algorithm pull people to your site. That’s the main goal here; don’t lose sight of that.
To start things off, read through all of the content that’s on your site. Depending on the amount of content you have, this may be a very long or very short process.
Get rid of any fluff or bad content that you see. Bad content can be words that you repeat over and over, sentences you essentially copied and pasted from another site, etc.
Next, take a look at your website’s current layout. Is it easy to navigate or is there far too many options? How easy are the tags and titles to understand?
If you find yourself at all cringing as you glance at it, that’s a sign you need help from a trusted Dentist SEO service. If you’re not sure what to look for, that’s also a sign that you need assistance.
While it may be painful in the short term, criticizing your current website will help you know what needs to be improved.
2. Do Research on Keywords
Keywords are going to play a pivotal role in driving SEO for your dental practice. It shows both Google and site visitors that your content is relevant to the questions they want to be answered.
However, you shouldn’t just load your site with as many keywords as possible. That does more harm than good.
Quality keywords take time and research to find. It helps your website become more strategized and direct at the potential clientele that you’re searching for.
You may be thinking to yourself How am I supposed to find these “keywords”?
Fortunately, there are several sites directed at doing just that. Sites like Google Analytics and SEMrush can be a tremendous tool for finding new keywords and phrases.
Another option (and one that may be better for you) is for the Dentist SEO service you hire to advise you on relevant keywords. They’ll stay updated on the top keyword searches in your industry so that you don’t have to.
3. Integrating Your Social Media
Social media can be a very valuable asset during this phase of increasing your SEO presence.
It’s one of the few ways you can control directing visitors to your site and it’s free advertising for the new site you’re going to make. Unless, of course, you purchase paid ads on one of the social media platforms.
You’ve spent all this time and energy getting followers on your Instagram, Facebook, Twitter, and LinkedIn account… time to put those followers to use.
These can be a great way to push things like article posts on your company blog, new products, and even the newly-renovated site.
4. Become a Master of Embedded Links
The number one priority with the content in your blog should always be to help your site visitors gain knowledge. If you fill them with information, you become the industry leader in their minds.
Embedded links are one of the best ways to offer that to your readers. Not only do they make the internet a far smaller place for your clients, they boost your SEO as well.
Google’s algorithm takes any and all links you use into consideration. Make sure you’re only linking to relevant sites with quality content. The more that you do so, the more Google will award you for your efforts.
To push your Dental SEO specifically, try to link to recent studies, relevant blogs, and industry-leading research on the topic you’re discussing.
5. Prioritize Your Local SEO
Whether you’re trying to build your dental office into an international corporation or just the top dental practice in your town, you need local SEO.
Consider this: most Americans now search for places to go (like dental offices, restaurants, etc.) by typing something like “dental office near me” into Google.
Whatever offices pop up first are the ones they’re more than likely to schedule an appointment with… if you don’t optimize local SEO, you’re missing out on that!
From now on, make sure to prioritize your local SEO. Ask satisfied customers to fill out reviews online, update your contact info on every site, do whatever you can.
Increase Your Dental SEO to Reach New Heights!
If you thought your business was doing well before, just wait until your new Dental SEO practices kick in!
Be sure to read this article on SEO and blogging for more helpful information on the role they both play in promoting your dental office.
For more inquiries, please reach out via our contact page and we’ll be happy to discuss with you further.