When it comes to promoting automotive products and services, it is vital that you create content in the forms of blogs, articles, press releases, product descriptions, and reviews to provide value to your car-enthusiast and adrenaline-junkie visitors. All of this content will be posted on your blog, which is the central hub for your customers and followers to gain timeless and unique information. Your blog is where people from the globe will get to know you, follow you, trust you, and ultimately BUY from you.
Subsequently, it is imperative that you place strict emphasis on managing your automotive blog and post not just any content, but something that provides value and appeals to visitors. Bear in mind that content was the main reason for “search” beginning in the first place. Though it may sound difficult to post matchless and fresh content, you can always write or post something that can prove profitable for you and useful to your prospects and customers.
Are you facing trouble managing your automotive blog and social media content? If so, then take the time out to read this guide below!
Look at Your Website’s Statistics – Measure Your Blog Performance
A wise man once said, “Statistics are like bikinis. What they reveal is suggestive, but what they conceal is vital”. Nothing can be truer than these words, especially when it comes to managing your blog and social media content. Bear in mind that your automotive content development strategy must go beyond than just sitting in front of your laptop computer, browsing for information, and re-writing the same content in a different manner (content spinning).
The process requires you to put in the appropriate hard work, time and effort to figure out ways to produce new and appealing content. In order to do so, it is vital that you carry out a thorough analysis of your blog. Gain statistics on each blog posts bounce rate, where your target audience is coming from, what keywords are bringing more visitors, and which content is getting more views, visits, and clicks. Analyze these statistics to understand the course of action.
Tweak your blogs and social media content according to the statistics and you’ll gain the ability of maintaining, reinforcing, and strengthening relations between your customers and YOU.
Generate Fresh and Exclusive Content Ideas – Create an Idea Journal
Unless you have the ability of creating great automotive content ideas from thin air and writing them in a way that appeals to readers and prospective users, it is vital that you create an idea journal that includes guidelines and key points for each subject/topic you plan on addressing for every day of the week. This is a good way for you to brainstorm and come up with regular ideas for blogs and articles.
The journal will contain all your brainstormed notes and guides regarding how automotive content, for example, a car review will be written. It will also make it easier to keep in mind the recent happenings in the automotive industry – which brand is releasing what car, information on latest car shows, the best infotainment and safety features, and state-of-the-art mechanical technologies.
A content idea journal can also prove useful in tracking those ideas that hit you all of a sudden. By updating the journal with small hints, you can germinate more ideas. This way, you can be sure never to run out of fun and interesting topics that keep your car audience entertained and intrigued on your website, blog, or social media profile.
The More Concise, the Better – Short and Sweet Paragraphs
The way your content is displayed, formatted, and personalized plays an incredibly important role on how it is ranked by Google and how many clicks, viewers, and visits you attract. Bear in mind that nothing can seem more unprofessional that writing automotive content with long paragraphs that provide no value whatsoever, but are just filled with fluff (pretty much all the automotive websites nowadays). Therefore, whenever writing for your blog, always try keeping things concise.
It is usually advised to keep your paragraphs no longer than four or five lines. The shorter, descriptive, and appealing, the better chances for it to help you rank higher on Google. You can even consider following the rule of thumb – no more than three sentences in one paragraph, no more than three paragraphs under one heading. Additionally, don’t forget on making numbered lists and using bullet points. These content-optimizing tips make your information more readable and easy to digest.
Pro tip: try your best in maintaining a “consistent” tone in all your blog posts. Your automotive website should have its own style, be that extra professional or informal – it’s up to you. However, it is usually a good option to follow the same tone and flow to avoid confusing users. The more consistent your content appears the better chances for you to gain a good following on your blog or social media posts.
Take Interest in Comments and Feedbacks – Sit Back, Observe, and Learn
If you have written a blog about a particular topic or shared an article on your social media profile, you are likely to receive comments, likes and shares. While likes and shares indicate that your content is approved and considered “intriguing” by many, comments provide the real feedback as to what your prospective customers or those using your automotive services and products are thinking about you.
Consider this a good opportunity for learning about your audience and figuring out what changes and implementations you need to carry out in order to boost the likeability of your content in the eyes of the reader. Also, don’t feel hesitate on asking your followers for tips and advice. Take some time out and reply to their comments or queries.
If you have received a good review recently like hitting a milestone of followers, make it a habit to say “Thank You” to all those wonderful people out there who take out some time in visiting your blog, website, and use your products/services. Not only will it increase your readership, but it will also spread good will to your viewers.