The old adage, “content is king” still goes true in recent times. However, if you really want your website to rank better, its “relevant content” what really drives traffic to your website and gives you a boost in visibility. Google is constantly on the lookout for websites that deliver original and relevant content. While trying to create such content is not an easy task, if you really want to rank better, you need to make your content as compelling and engaging as impossible. You must not only get the correct keywords on the page, but also get your points across in a manner that positions you as an industry expert. Follow these eight tips below to write compelling and engaging automotive SEO content.
1. Try Writing Naturally
If you are starting your own car dealership for selling/buying new or used cars, it is clear that you have great interest into vehicles. While you may not be a car-geek, you must have sufficient knowledge about cars and their ins and outs. Use this knowledge to create unique and relevant content by writing “naturally”. Writing automotive SEO content should be just like talking with one of your friends. If you’re writing a review on a vehicle, tell your friend exactly what you found impressive and what not and in your own wordings. Readers will always appreciate a natural, informal tone for car-related topics. If you display yourself as an industry expert by writing naturally, you will definitely get lots of traffic.
2. Express Your Passions
As the owner of a car dealership, you need to express your passion for automobiles. Your enthusiasm should be readily displayed on your website and blog. This doesn’t mean that you come up with new ways to write engaging content. Content marketing strategies can also include images and video. Use these mediums for showing the true side of your dealership. Show you are an expert and someone who really cares about customers. To engage viewers, gather your team together and talk about the cars on your lot. Where is the conversation going? Figure out a topic that gets your team all excited while discussion. Use those same topics for writing on your website or blog.
3. Google Your Industry
If you want to know what type of information your viewers are looking for, especially in relation to your brand, then it is a good idea to perform a good search on your industry. With its highly advanced algorithms, Google’s Suggest feature actually proves to be a great tool for figuring out topics to write about. While many are not aware of this tip, the suggestions from Google regarding a particular keyword tell what people are actually looking for. For instance, if you type “car dealerships” in the search bar, you’ll find an entire list of suggestions. Any one of these can be a good topic idea for you to write about on your blog.
4. Keep Content Accurate and Error Free
If you really want your automotive SEO content to engage customers, it is imperative that you try your best in keeping it accurate and error free. If your visitors are telling you that you have made proofing or grammatical errors and mistakes, it can give your dealership quite the negative and unprofessional appeal. At the same time, nothing will aggravate a visitor more than finding out that the content on your automotive website is wrong. This is a very simple rule that is often overlooked. Above everything else, double-check all the facts added into your automotive SEO content, especially in how-to guides.
5. Stay Current
Nobody wants to read dated automotive information, especially with manufacturers all over the world releasing new technologies and make/models every second day. Social media users are smart. They can easily figure out if your blog is trying to pass off old information as new. Don’t underestimate the average interest user, as they are well informed. If you want your blog to get high rankings and repeat visitors, you need to create quality content that isn’t only engaging, but also current. Visitors will appreciate knowing that when they read your automotive content, they will be getting the most up-to-date information. This only increases your trustworthiness.
6. Limit Use of Industry Jargon
The life of a car dealership owner and car sales representative is without doubt a rather intriguing one that requires the understanding of industry jargon in order to communicate freely and precisely. However, not everyone is aware of these technicalities, especially your customers. Bear in mind that majority of your car audience will have no idea whatsoever regarding industry-specific terms. That’s because they haven’t worked in the industry. Therefore, limit use of jargon in your content, but if it’s absolutely necessary – try using one that you can quickly and clearly explain without talking down to the reader.
7. Share Personal Experiences
You can always consider sharing a personal experience about a particular topic or subject, if you can’t come up with a new, informative topic to write on. This way, you can electrify your readership’s commitment to the content itself. It doesn’t matter if the experience is funny, sad, or humoristic, as long as it provides meaning and usefulness to the readership you can definitely boost your impact on readers and ensure your content is relevant and unique.
8. Know Your Target Audience
This tip is perhaps the most important of all. Your web pages must center on your customers and their wants and needs. You need to provide information about your small business, while ensuring that you appeal to the correct target market. For instance, if you are selling car parts or offering servicing/maintenance, your target audience will be people looking to buy new car part or wanting to perform maintenance checks. Therefore, if you write about buying/selling new/used cars, it is hardly unlikely that you will attract any customers.
Therefore, now that you are familiar with the tips mentioned above, creating compelling and engaging automotive SEO content will not be a problem.