Search engine optimization (SEO) is vital for business success.
Now, that’s a bold statement. How can you tell it’s true?
Because companies in the United States alone will spend $80 billion on it by next year.
That would be an enormous sum of money to spend on something that offers substandard returns. Such figures offer solid evidence that companies take SEO seriously, and stand to gain as a result.
Ranking your website highly on SERPs is a sure-fire way to boost traffic, leads, and revenue.
In a digital world, SEO is a priceless tool at your disposal. It literally pays to do it right.
Unfortunately, many businesses are yet to catch up. Some are totally behind the times and rely on outdated marketing endeavors. Others are stuck in a stoic attempt at self-sufficiency, funneling time and effort away from their core tasks into SEO.
Both groups can benefit from hiring SEO experts to take the reins. Looking for proof?
Keep reading to discover 6 key reasons you should hire SEO experts to boost your site’s rankings.
1. Restore Focus and Resources to Primary Tasks
Do you have the time to focus on search engine optimization?
Every minute you spend on SEO is time spent away from your business’s primary function. Small businesses struggle with manpower and resources at the best of times. In a bid to bootstrap, it’s tempting to count the pennies and do everything yourself.
Think about the opportunity cost though. Sure, you can save money upfront. But what are you missing out on by doing everything yourself?
SEO can be a bottleneck in your business. It drains time and effort like nothing else. Getting caught up in SEO optimization may be one reason your business isn’t growing as quickly as expected.
Outsourcing of this vital digital tool can help you bypass this self-created impasse. You get back on track, knowing your SEO is in the hands of experts.
2. No Need to Stay Updated
The digital world changes at a rate of knots.
You can feel up to speed with the latest trends. Blink, though, and everything has changed.
For instance, Google made 3,200 changes to its algorithm last year. Allow that to sink in for a second. That’s multiple updates to its algorithm happening every single day of the year.
Keeping up with the latest SEO best-practice is a full-time job in and of itself.
Again, outsourcing your SEO to an expert leaves this problem in their hands. Their entire job is to stay on top of these changes. They have the resources and inclination to do it. That means you don’t have to. It’s one less concern for you to deal with.
You get to focus on growing the other aspects of your business.
3. Better Results Faster
Theoretically, you could take the time to master SEO.
In fact, we actively encourage you to become a dab hand at it. Having a general understanding of SEO is vital for any business owner these days.
However, in reality, you’re bound to want better results as quickly as possible. Imagine trying to learn an instrument from scratch, without a teacher. It’s absolutely possible. Many people do it. And all credit to them.
But it’s undoubtedly a long process, full of trial and error along the way. The likelihood of making fundamental mistakes is higher too. Who knows how much more efficient their learning would have been with an expert to help out. Likewise, how much better would the outcome have been?
Hiring an expert facilitates learning, guarantees swifter results, mitigates mistakes and delivers results. For busy business owners, these are all hugely valuable incentives to outsource SEO.
4. Cultivate Brand Awareness
Branding is another key component in a successful business.
In simple terms, the brand is what people say about your behind closed doors. It’s the reputation that precedes you, and the image people hold of you in their mind.
Good branding drives success. Bad branding hamstrings it.
SEO is now a fundamental means of heightening brand awareness. Featuring highly on SERPs fosters greater exposure and engagement. Over time, you become an authority in the field by virtue of standing out from the crowd.
The difference between 1st position and 10th position a SERP is enormous in terms of traffic and engagement. It means traffic and leads above and beyond the other websites on the list. Your brand is brought to a wider audience.
Experts at SEO can help you get there.
5. Beat the Competition
Don’t forget the psychological advantage of being top of SERPs too.
You’re literally featuring higher than your competition.
People are fickle. In real terms, two business may offer similar service quality. However, because one of them supersedes the other in search results, they’re seen as the better choice.
You want your business to be on top. Again, it helps you become an authority figure in your niche.
6. Testing and Analytics
Digital marketing success usually comes down to testing and analytics.
It’s nigh on impossible to hit a winner straight out of the park. It takes trial and error and analysis to optimize effectively. You need to know what works and what doesn’t. For that, you must understand key site metrics and constantly strive to improve.
Resting on your laurels is a recipe for disaster. Remember, ranking highly on SERPs means very little if that doesn’t translate to clicks and conversions.
Your business isn’t gaining in tangible ways. The best SEO experts track such metrics and optimize accordingly, over time, and in line with your goals.
You may have neither the time nor inclination to do this yourself.
Time to Hire SEO Experts
There you have it: the 6 key reasons you should hire SEO experts to help with your website rankings.
Companies around the US spend billions of dollars on their SEO every year. It’s clearly a crucial part of their marketing strategies. However, that doesn’t make it easy.
For many businesses, the best solution for capitalizing on the benefits of SEO is to outsource it to an expert. Hopefully, this post has highlighted why that’s the case.
Are you looking to help with your SEO? Click here to book your free SEO strategy call now.