If you are new to automotive SEO, you might not be sure where you should be getting your information about search engine optimization.
One of the best places is right here, on this blog.
If you are looking for more generalized information, however, or are looking to simply consume as much information as you can about strategies before implementing your own or hiring an automotive SEO firm, here are thirteen blogs that are a great place to start:
- Google’s Blog
If you’re looking to get ranked on Google (and if you are interested in SEO, you are), then the best place to start would obviously be Google’s own blog.
It always has the most updated, current, and correct information about search engine optimization. If you want to stay on top of algorithm updates, this should be the first place to check.
- Search Engine Land
Search Engine Land is probably one of the most famous SEO blogs and they have a huge variety of topics, including very basic guides to much more advanced, in depth information for those who want to dig a little bit deeper.
They also seem to have a direct line with search engines, because they always have the latest news.
Moz was one of the first and is one of the most popular search engine optimization blogs online.
They specialize in providing information for those who are just getting started with SEO, but that doesn’t mean that they don’t have any advanced information, either.
Their attention to detail and commitment to keeping their blog updated makes it very valuable for someone just learning the trade.
SEMrush has since moved beyond just blogging. In fact, they now provide some of the most powerful online SEO tools, including an audit tool that is hard to beat.
You know that they know what they’re talking about and they invite lots of knowledgeable guest authors to post on their website, so there are always lots of different points of view to read.
If you’re new to SEO and you are wary of getting bogged down in too many technicalities right at the beginning, HubSpot is a good place to start.
Their blogs are all written in a very conversational style and they write about a number of different topics, including SEO and a wide variety of related topics, making it a true hub of information about how to direct more people to your website.
- Content Marketing Institute
While content marketing is slightly different from search engine optimization, this blog puts a great deal of focus on how to produce quality content, which actually is a huge part of automotive SEO.
If you feel like you’ve been struggling to produce quality content, this blog is a good place to get some pointers.
The blog tells you exactly what it can offer you, right in its name.
This blog excels at providing you with actionable knowledge and tips.
It does much better than other blogs when it comes to helping you find ways to tangibly improve your strategy right now.
As the name suggests, KISSmetrics is all about data.
They put an emphasis on helping you find and interpret your data, which is more than can be said for a lot of other blogs.
They seem to know that most people can find their data but only a few have a good idea of how to use it. You’ll find that when you choose this blog.
They publish a few different articles a week, all designed to help you improve your search engine optimization.
- Search Engine Watch
This blog should make it easy for you to find answers to your SEO questions.
You’ll get a lot of breaking SEO news, too.
If you think that you might have been affected by an algorithm update, for example, this is a good place to check out whether or not there has been a recent update and how you can fix its effects on your dealership’s website.
The information here is sometimes more general, but there are also plenty of very technical articles, too.
If you only have a few minutes to research SEO and implement something you’ve learned each day, UpCity is the blog that you need to bookmark.
They provide daily tips for search engine optimization. Be careful, however.
Not everything they post about is going to be directly relevant to your website and your needs.
Take each post with a grain of salt.
Especially if you are using the Yoast plugin on your WordPress blog/website, you should be reading their blog.
Not only do they talk about the best ways to use their plugin, they also talk about more generalized tips.
You’ll make the most of the plugin if you are using it and simply learn more about search engine optimization in general.
If you are struggling with keeping people on your website, this blog will help you lower that bounce rate.
Their goal is to help you bring more visitors to your website and to actually get those visitors to stick around, which is a big deal for a dealership that is trying to get more people on their showroom floor.
- Reddit’s SEO Subreddit
Reddit has its scary subs, sure, but they also have a subreddit specifically for SEO and it is brimming with great information and, sometimes more importantly, real advice from real experts in real time.
They have very little tolerance for people who just write posts to market themselves but a great deal of support for people who actually know their stuff.
It’s a great place to ask a question or browse threads about information you’d definitely find useful for your dealership’s website.