As a small business, you will naturally have a smaller SEO budget and smaller SEO campaign than big businesses will.
That doesn’t mean, however, that your search engine optimization is any less important or that it can be any less time consuming.
Big businesses have the ability to dedicate a lot of resources to their SEO, while you might have very limited resources.
That doesn’t mean, however, that you have no hope of competing with these big businesses or that SEO is going to be too much work for your small business.
Here are ten ways that you can lighten your SEO load:
1. Hire a SEO consultant to review your website.
Getting an expert’s advice is always valuable.
You already know that and probably employ that principle in a lot of different areas of your business.
If you aren’t implementing it with your SEO, now is the time to start.
You don’t have to find someone to farm all of your work out to, you just need someone to look at the current status of your website and tell you what you need to improve and how to improve it.
2. Hire a user experience expert.
Unless you are very technology and internet savvy, you might not have very much experience with user experience.
If you are building your own website or have used a template to build it, it’s likely that your website might not actually be easy to navigate.
Even if your SEO is bringing people to your website, they won’t stick around if they can’t easily find the information that they need.
You can see if this is the case by paying a user experience expert to evaluate your website.
3. Hire a SEO consultant to help you build a plan.
Many businesses find themselves making changes to their websites, without really understanding why they are using certain keywords or generating meta data or posting on forums, etc.
The key to a successful small business SEO campaign is to have a directed plan that helps you achieve your business’s goals, instead of just making random changes to your website without really understanding why they are important.
4. Have a professional build your website.
The design and functionality of your website feed heavily into how effective a small business’s SEO plan is.
You need to have a professionally designed website that has an easy-to-use content management system.
The professional design will help you stand out when compared to your competitors, and the content management system will ensure that you can easily add or take away content when you need to, without having to contact the designer and developer again.
5. Hire a professional to track your SEO’s progress.
If you don’t have time or the capability to effectively watch and measure your SEO and how it is progressing, you need to hire someone who can.
Farming out this task to someone who understand exactly how important it is and how to do it properly can make your job much easier.
Instead of having to sift through data on your own, a professional can provide you with detailed information about your campaign, how it is progression, and even what changes need to be made in order to get it to function properly.
6. Hire a freelance writer.
One of the biggest roadblocks most small businesses face is actually creating content for their webpages and blogs.
Either the small business owner does not realize the importance of keyword-rich, useful content, or they simply don’t have time to develop topics and write that content themselves.
This is where a freelancer can come in handy. It is possible to delegate these tasks to someone with the skills to create great content and with a schedule that allows them to spend the necessary time researching and creating.
- Hire a link building company.
Building inbound links is one of the most important aspects of small business SEO, but it is also one of the more esoteric and time-consuming.
This means that you need to relegate this task to someone who really understand how to do.
When picking someone to hire, remember that a few high quality links are going to much more for your business than thousands of low-quality links.
8. Find a social media and local directories manager.
A small account like most small businesses have are easy for most social media managers to handle.
Tasking someone with the right skills to take care of this aspect of your business will ensure that questions are answered, posts are posted on time, and that you are alerted of any important reviews or comments left on your directories, without actually having to go and check them every day yourself.
9. Hire an audience researcher.
Even if you are capable of taking on every other SEO task yourself, you might still want to pay someone else to look at your audience and tell you what information you need to know about what keywords will reach them and what kind of content they are likely to respond to.
10. Hire a web developer.
You can quickly lighten the burden of small business SEO by hiring a company that takes care of any and all SEO tasks for you.
Instead of having to take of any aspect of SEO, the developer will take care of it for you, from building you a functional and beautiful website, to filling it with useful, relevant, keyword-rich content, to posting on your social media pages, and beyond.
While this might be the most expensive option on this list, it is also the one that completely lifts the burden of small business SEO from your shoulders.