Without a doubt, the most difficult part of automotive SEO is generating topics for blog posts.
You can only post about the models on your lot or highlight your staff members so many times before you are bored of writing about those topics and your blog visitors are bored of reading them.
When trying to come up with blog topics to boost automotive SEO, the least effective way is to stare at a blank sheet of paper and hope ideas occur to you.
Here are ten tools to help you come up with topics for your blog:
1. Tweak Your Biz Title Generator
If you can come up with a title, you’ll have an idea for a great post.
Tweak Your Biz Title Generator is a tool that uses a keyword to generate hundreds of titles for you.
Once you have your list, all you have to do is select the ones you like the best.
Because it literally comes up with hundreds of suggestions, you could have blog ideas for an entire year after searching with just one keyword.
Like Tweak Your Biz, this tool is great for coming up with titles.
It uses a keyword provided by you and then presents you with list of results that use that word or phrase. There are lots of ways to narrow the search.
If you’re looking for a wide variety of ideas, this free tool is a great place to start.
If you want to keep your blog posts timely but you don’t have the time or the resources to research brand news or news about the car industry in general, Alltop is the tool for you.
You can easily search specifically for topics related to your brand or your vehicles, and save those searches so that when you again want to post about a current event or a hot topic, you can easily find the buzz again.
It’s the easiest way to stay abreast with what’s new in your industry.
4. Content Generator Tool
This tool was developed by Daniel Butler and is one of the best ways to generate blog topics.
It works like Alltop does—you enter your keyword and it looks for new and trending content having to do with that topic from all over the internet.
It collects news from Google, Reddit, Yahoo, and all the major news outlets onto one page so you can easily skim, find what you want to use, and then get to work.
Quora, on top of being a tool for coming up with ideas for your blog, is also a great way to reach out to people in your local area who have questions that you can answer.
It has an easy search tool that allows you to put in your brand or a related keyword, and then it will present you with questions that people have asked about that topic.
You can answer those questions right there and then, or you can use those questions to spark ideas to use on your blog.
If you’re looking for a way to find out what people (instead of just the news) are saying about your brand, Topsy is the tool you’re looking for.
Topsy lets you search by keyword and presents you with blog posts, tweets, updates to Google+ circles, Facebook updates, etc.
It will also pull in content from news outlets, but if you’re looking for what the masses are talking about and are saying, this tool can present it to you.
Can Twitter really help you develop topics for your blog?
Search hashtags (either local hashtags or brand hashtags), you can easily skim what people are Tweeting.
Reading those Tweets, you might just get a little inspiration for a topic that you are interested in writing and that your local readers will be interested in reading.
8. Google Keyword Tool
You might not actually be looking for new keywords, but that doesn’t mean you can’t use the Google Keyword tool to see what topics related to yours people are searching for.
Entering the keywords you currently use is a good way to see variations that you can use in blog titles or subheadings in order to draw more people to your blog—but more importantly, it could provide the spark of inspiration you need in order to start coming up with topics for content.
Scoop.it is most often used for curating content, but that doesn’t mean that it isn’t the perfect place to find topics for your dealership’s blog.
You can search a range of topics and find blog posts, social media posts, and other content that has been specifically curated around those topics.
While this tool is also great if you want to curate content for posting to social media, reading over what people are writing about and seeing what is being shared can show you what topics people are really interested in.
10. Feedly Reader
An RSS Feed Reader is a great tool for automatically collecting content from around the internet and curating it for you to review later.
This makes your search for topics very passive—all you have to do is wait for the tool to gather up the content, which you can then read over.
This will give you a good idea about what topics are of interest to readers, what your brand or competitors might be writing about, and spark ideas for topics for your own blog.