A blog is an important part of small business search engine optimization.
If you own a small business, you probably already have a blog or have heard why you need a blog. Most owners don’t neglect starting a blog because they don’t know how important it is.
Instead, they neglect starting or maintaining a blog because they just don’t have the time or the ideas to pump that blog full of consistent, interesting, and valuable information.
Being consistent and being valuable are both extremely important for small business SEO, which means that some business owners will just let their blog fall by the wayside instead of putting in the time and attention it needs.
Most small business owners don’t neglect their blogs because they don’t legitimately have time to run them.
Instead, most business owners neglect their blogs because they just don’t know what to write about.
If that is the case, here are ten basic blog post topics any small business can adapt to their needs:
1. Write about an upcoming event.
Most small businesses participate in some sort of trade show, conference, or industry event.
If this is the case with your small business, talking about that event, why you are going, and what you expect to achieve there is a great topic for your blog.
This will be an opportunity to include keywords in the content and to provide information to your readers about the kinds of events that are available in your industry.
2. Write about an event you have recently attended.
If you’ve already been to an event, this is an opportunity to write about what you did there, what people you met, and what you learned.
Most networking, conferences, and trade shows are opportunities to learn about new developments in your industry or field, which is definitely information that your audience will want to hear about.
3. Review products.
There is no one better equipped to talk about the pros and cons of your products and services (and your competitors products and services) than you.
Giving honest, open, and detailed reviews, discussing what makes your product or service better, but also giving credit where credit is due, can be a great way to draw readers to your blog and ultimately to convert them into customers, clients, or patients.
4. Write a how-to post.
As a small business owner, you have knowledge and expertise that few other, even in your industry, have.
Sharing that information, in the form of a how-to post or a tips and tricks post is a great way to share your knowledge and to boost your small business SEO.
Your post will automatically be informative and useful, and there are millions of searches everyday by individuals looking for how to do something.
Thousands of those are bound to be in your niche.
5. Write a “top #” list.
What is so engaging about a numbered list?
They’re easy to skim for information, they naturally incorporate white space, and they provide a lot of information in a very short format.
If you are looking for a good way to provide a lot of different information and keywords to help your small business SEO, a top ten, top five, or top some other number list is a great way to do that.
6. Answer frequently asked questions.
You probably have a list of questions that you are asked all the time by your customer, clients, patients, friends, and family.
No matter how long you are in business or how clear your website is, there is still a gauntlet of questions that you hear frequently.
As you start to notice the pattern of those questions, write them down.
Then, once you have collected a few common questions, write a blog post that answers all of those questions, or, if the questions are more in depth, write a series of blog posts answering those questions.
Not only do you now have a blog post you can direct inquiring minds towards, you also have a well of blog topics to draw from.
7. Write about an industry controversy.
Not every industry is fraught with controversy, but there are sure to be a few hot topics in your field.
Find out what they are, take a stance, and write about it. As people are looking for information about that topic, they’ll come across your blog.
It’s a simple way to become part of a current conversation.
8. Recount a funny story.
Every small business owner has had run-ins with wacky customers/clients/patients, has had a funny encounter with a vendor, and so on.
If you have had a situation that made you laugh, why not share it with your audience?
Not only will they probably get a laugh out of it, sharing a more personal, but still industry-related story humanizes your business while also providing you an avenue to employ some small business SEO.
9. Write about your business’s story.
If you don’t yet have a blog post that tells the story of how you came up with the idea for your business, how you decided to start it, and the process that you went through to actually start your business, now is the time to write one.
This is the perfect time to recount your success and further show your distinct personality and benefits.
10. Make a case study.
Your business, in some way, helps others.
Write about an experience with a client, customer, or patient, and how you, your product, or your service helped them.
This is a chance to sneak in some keywords and to demonstrate how your business can help people.