10 Keyword Research Tools to Boost Your PPC Game

10 Keyword Research Tools to Boost Your PPC Game

If you’re starting a PPC campaign, the last thing you want to do is use the wrong keywords. While you don’t have to pay for slots where you don’t actually get any clicks (that’s the very nature of Pay-Per-Click), you will waste your time trying to write copy for and...
Follow These Tips to Get More Clicks on Your PPC Ads

Follow These Tips to Get More Clicks on Your PPC Ads

Pay-per-click is a great supplement to search engine optimization and is one of the best ways to get relevant search engine traffic while you are waiting for other marketing methods to pay off. However, if you are getting your PPC ads in front of people and they are...
How To Create A PPC Landing Page That Actually Works

How To Create A PPC Landing Page That Actually Works

While the landing page is not necessarily the last destination for your site visitors, it is one of the most important destinations. Why? Because this is the page that anyone who clicks on a pay-per-click link will first arrive on and which will dictate whether or not...
10 Great Ways to Use PPC

10 Great Ways to Use PPC

If you’re not currently using PPC (pay per click ads), you’re not making the most of your brand’s marketing potential. Many people discount PPC, especially if they already have an effective SEO or digital marketing campaign. The truth is that pay-per-click advertising...