The Elements of a Successful PPC Campaign
A pay-per-click campaign sounds like a great deal. You just choose your keywords, set how much you want to spend, and Google puts you at the top of the search results, right? Anyone who has ever actually done a PPC campaign knows that’s not exactly how it works....
Beware Of These Three Deadly PPC Sins
Whether you are running your own pay-per-click campaign or whether you have hired someone to run it for you… It’s unlikely that your campaign is going to be completely without problems. The very nature of PPC is trial and error. But there are some errors that...
Three Steps for Better PPC Campaigns and Less Writer’s Block
There are very few types of writing harder than writing copy for your pay-per-click ads. Let’s be serious for a moment: cramming all of the information you want to cram into those short little ads and still managing to make them interesting and compelling is nearly...
13 PPC Tricks to Spice up Your Campaign
Pay-per-click is a great way to get your website onto the first page of Google right now, while you wait for search engine optimization and other marketing efforts to bring you more exposure. If you are looking for ways to improve your campaign to ensure that you are...