PPC vs. Organic Search Results: Which Is Better?

Many small and medium-sized businesses only have resources to invest in a few campaigns to drive traffic to their websites. One decision that many have to make is between pay-per-click advertising (PPC) or search engine optimization (SEO). Both of these strategies...
The Elements of a Successful PPC Campaign

The Elements of a Successful PPC Campaign

A pay-per-click campaign sounds like a great deal. You just choose your keywords, set how much you want to spend, and Google puts you at the top of the search results, right? Anyone who has ever actually done a PPC campaign knows that’s not exactly how it works....
Beware Of These Three Deadly PPC Sins

Beware Of These Three Deadly PPC Sins

Whether you are running your own pay-per-click campaign or whether you have hired someone to run it for you… It’s unlikely that your campaign is going to be completely without problems. The very nature of PPC is trial and error. But there are some errors that...
13 PPC Tricks to Spice up Your Campaign

13 PPC Tricks to Spice up Your Campaign

Pay-per-click is a great way to get your website onto the first page of Google right now, while you wait for search engine optimization and other marketing efforts to bring you more exposure. If you are looking for ways to improve your campaign to ensure that you are...