by Adam Roseland | Nov 27, 2015 | PPC Management
If you’re starting a PPC campaign, the last thing you want to do is use the wrong keywords. While you don’t have to pay for slots where you don’t actually get any clicks (that’s the very nature of Pay-Per-Click), you will waste your time trying to write copy for and...
by Adam Roseland | Nov 13, 2015 | PPC Management
Pay-per-click is a great supplement to search engine optimization and is one of the best ways to get relevant search engine traffic while you are waiting for other marketing methods to pay off. However, if you are getting your PPC ads in front of people and they are...
by Adam Roseland | Oct 23, 2015 | PPC Management, SEO, SEO For Dentists
A functional SEO strategy is an integral part of drawing traffic to your office’s webpage. Working with a professional dental SEO firm is a great way to make sure you have the best and most streamlined strategy, especially if you are new to SEO or simply do not have...
by Adam Roseland | Apr 20, 2015 | PPC Management
Adwords and similar pay per click campaigns can be one of the most confusing parts of digital advertising, especially if you are not as internet savvy as you’d like to be. Even if you are internet savvy, PPC campaigns can be confusing—they’re multifaceted and require...
by Adam Roseland | Apr 9, 2015 | PPC Management
While the landing page is not necessarily the last destination for your site visitors, it is one of the most important destinations. Why? Because this is the page that anyone who clicks on a pay-per-click link will first arrive on and which will dictate whether or not...
by Adam Roseland | Mar 23, 2015 | PPC Management
If you’re not currently using PPC (pay per click ads), you’re not making the most of your brand’s marketing potential. Many people discount PPC, especially if they already have an effective SEO or digital marketing campaign. The truth is that pay-per-click advertising...
