by Adam Roseland | Mar 11, 2016 | PPC Management
Many small and medium-sized businesses only have resources to invest in a few campaigns to drive traffic to their websites. One decision that many have to make is between pay-per-click advertising (PPC) or search engine optimization (SEO). Both of these strategies...
by Adam Roseland | Feb 15, 2016 | PPC Management
If your PPC campaign strategy is not really bringing you the results you desired, it might be time to completely revamp and reinvigorate it. What worked six months ago might not work now, so taking the time to examine your campaign and decide whether or not you need...
by Adam Roseland | Jan 29, 2016 | PPC Management
A pay-per-click campaign sounds like a great deal. You just choose your keywords, set how much you want to spend, and Google puts you at the top of the search results, right? Anyone who has ever actually done a PPC campaign knows that’s not exactly how it works....
by Adam Roseland | Jan 27, 2016 | PPC Management
Whether you are running your own pay-per-click campaign or whether you have hired someone to run it for you… It’s unlikely that your campaign is going to be completely without problems. The very nature of PPC is trial and error. But there are some errors that...
by Adam Roseland | Jan 4, 2016 | Content Marketing, PPC Management
There are very few types of writing harder than writing copy for your pay-per-click ads. Let’s be serious for a moment: cramming all of the information you want to cram into those short little ads and still managing to make them interesting and compelling is nearly...
by Adam Roseland | Dec 4, 2015 | PPC Management
Pay-per-click is a great way to get your website onto the first page of Google right now, while you wait for search engine optimization and other marketing efforts to bring you more exposure. If you are looking for ways to improve your campaign to ensure that you are...
