by Adam Roseland | Apr 8, 2016 | Content Marketing, SEO
There are essentially two types of duplicate content. The first is content that has been copied off of another webpage and pasted into your webpage. The second is content that you have written for your own page and that you use on more than one page. Both of these...
by Adam Roseland | Apr 7, 2016 | Content Marketing, SEO
One of the biggest mistakes small business owners make is thinking that they can simply insert keywords into their content and rank highly on search results. Make no mistake: keywords are still important. Over the last year, there has been plenty of chatter about...
by Adam Roseland | Feb 10, 2016 | Content Marketing
One of the most common things we hear about content marketing is that it is just too complicated. Trying to come up with ideas for content, executing those ideas, marketing the content, finding readers, guest blogging, including keywords—it can all be a lot,...
by Adam Roseland | Jan 22, 2016 | Content Marketing
There’s a lot of noise being made on out there on the internet. When you are trying to get noticed, it can feel like every other brand has already said what you want to say, how you wanted to say it. While ignorance can sometimes be bliss (meaning that if you don’t...
by Adam Roseland | Jan 4, 2016 | Content Marketing, PPC Management
There are very few types of writing harder than writing copy for your pay-per-click ads. Let’s be serious for a moment: cramming all of the information you want to cram into those short little ads and still managing to make them interesting and compelling is nearly...
by Adam Roseland | Dec 30, 2015 | Content Marketing
If you’re charged with finding content for your content marketing campaign, you will probably find that your well is eventually going to start running dry. A person can only be so creative. There are only so many suggestions for topics online. Your staff is only so...
