The internet and social media have significantly impacted/changed the way businesses operate and sell their products and services. If you are a dealer in the know, you are probably aware that 80% of your car buyers/sellers do their research on your business online, before every calling, messaging, or stepping foot into your automotive showroom. If individuals can’t find you via a Google search, you can forget about gaining any business. Even worse, if they find a small presence or a bad review – you’re doomed!
This is what makes it crucial for automotive businesses to manage their presence online by creating a website and optimizing it for improved rankings in the Google’s Search Engine Result Pages (SERPs). The increase in visibility will allow you to gain more customers. Potential clients will visit your site more, boosting web traffic. While they visit, they also explore what your automotive website offers. They schedule orders or make inquiries as they please.
All of this is vital for taking your business to the next level and rocketing sales. So, without further ado, let’s look at the features of a quality strategy for automotive SEO!
Target Audience
Every good automotive SEO strategy must begin by understanding the audience you are supposed to target, what are their needs, and what marketing campaigns might attract them the most. Your target audience is the set of specific people who come under the radar of purchasing the service or product you are selling. The automotive SEO strategy you create must involve proper research on your audience with great consideration into geographic locations, age, and sex.
Once you have zeroed in your target audience, you will figure out what they what, what needs aren’t being met, and how you can offer something that solves their problems. For instance, if you are selling inexpensive rides, your target audience would be customers looking for cost-efficient vehicles. As a result, try your best in offering numerous deals, discounts, and specials that lower the costs of their purchase and make car buying easier on their pocket.
Dynamic Strategy
Bear in mind that automotive SEO is an ongoing process that reaps long-haul results. It isn’t time bound and requires considerable effort from your end. You have to keep up with myriad of news, technologies, strategies, and policies relating to search engines and optimize your site continuously in order to gain the best results in terms of rankings on SERPs and visibility. Therefore, whatever you plan must be dynamic! You cannot stop an SEO strategy, once the results start showing up.
In fact, you must give in more time and effort into continuously improving on your coding to help Google in “crawling” your site more efficiently and easily. A dynamic strategy will ensure that you can keep up with the newest trends in keywords, customer preferences, and search engine algorithms. Besides, what might be in today, may be the past tomorrow. You need to continuously monitor the performance of your strategy and update it regularly, according to the latest policies.
ROI Generating Keywords
Every successful SEO strategy, be it for automotive websites or any other business, has to have ROI generating keywords implemented into the content, meta titles, meta descriptions, and alt image and video tags of your site. Keywords play an incredibly important role in targeting the customers you want to sell your products to and make it easier for them to locate your website. Without proper implementation of keywords, it may become difficult for your site to rank higher on SERPs.
Bear in mind that each search performed by a user on Google is indexed through thousands of sites, after providing the most relevant ones on the first and second pages. Keywords only improve your chances of being searched and listed by Google. In addition, appearing in SERPs is a clear sign that you triggered the right keywords and are being recognized by your target audience.
Platforms That Bring More Results
When it comes to automotive SEO, you must think broader in terms of the platforms you want to target your website. This means, you must not only stay limited to following the principles and algorithms listed by Google. Other search engines like Bing, Yahoo, and Ask.com are still used by thousands of individuals around the world.
Of course, the SEO efforts that suit one search engine might not work well with the other, but your main aim should be to analyze what on-page and off-page tactics work for each search engine. This enables you to leverage maximum search traffic from multiple search engines, hence contributing to better visibility and boost in overall sales and conversions.
Beat Your Competitors’ Strategies
The automotive SEO strategy you create shouldn’t only focus on helping you rank better on SERPs. In fact, it should have the main aim of beating your competitor’s strategies in order to gain their position in search engine rankings. This process involves analyzing and monitoring your competitors’ websites and figure out what strategies are working and not.
Once you figure out the key differences, optimize your site for the better by adapting and making regular adjustments. This way, you can be in a competitive position, boosting your trustworthiness, reputation, and exposure online.
Don’t Ignore Social Media
Last, but not the least, do not hesitate on exploring and implementing Social Media Marketing (SMM) into your automotive SEO strategy. Bear in mind that the way businesses operate now have changed. The friendlier and more socially active you are online, the better chances of receiving business.
Therefore, feel free to check out and create profiles on multiple social media platforms in order to spread the word about your business and its products and services. Some of the most popular SMM websites include Facebook, Instagram, YouTube, LinkedIn, and Twitter.
Keep in mind that gaining high rankings from your SEO strategy doesn’t happen overnight. It takes a lot of time, consistent customization, and lots of effort from your end, until you finally begin noticing results. Just make sure to focus more on the quality of your work, rather than the quality. This will help you bring effective returns on whatever investment you put in.
